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The Essence of Services Marketing (The Essence of Management Series) indir

Isbn 10: 013284852X

Isbn 13: 978-0132848527

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itibaren Adrian Payne

yayınevi Prentice Hall

dil İngilizce

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The Essence of Services Marketing (The Essence of Management Series)

Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix. For managers of business and industry who wish to improve their skills.

yazar:Adrian Payne

Isbn 10:013284852X

Isbn 13:978-0132848527

yayınevi:Prentice Hall

dil:İngilizce

Tarafından gönderildi
The Essence of Services Marketing (The Essence of Management Series):1 Mart 1993

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