European Casebook on Principles of Marketing (European Casebook Series on Management) indir kitap bedava
itibaren Prentice Hall
European Casebook on Principles of Marketing (European Casebook Series on Management)
Includes current material on events and issues of importance to European corporations and managers. This casebook provides practising managers with insights into the marketing activities of some key European companies, covering the major field of interest in marketing. The book is European in perspective, and logically structured to cover all the major areas of marketing. Some well known international companies (such as Nivea, IKEA, Carlsberg and M&S) are included.
yazar:Prentice Hall
Isbn 10:0132276534
Isbn 13:978-0132276535
yayınevi:Prentice Hall
dil:İngilizce
Tarafından gönderildi
European Casebook on Principles of Marketing (European Casebook Series on Management):1 Ocak 1996
European Casebook on Principles of Marketing (European Casebook Series on Management):1 Ocak 1996
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