The Essence of Services Marketing (The Essence of Management Series) indir

Isbn 10: 013284852X

Isbn 13: 978-0132848527

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Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix. For managers of business and industry who wish to improve their skills.

yazar :Adrian Payne
Isbn 10 :013284852X
Isbn 13 :978-0132848527
yayınevi :Prentice Hall
dil :İngilizce
Tarafından gönderildi The Essence of Services Marketing (The Essence of Management Series):1 Mart 1993