Marketing Strategy: A Customer-driven Approach indir

Isbn 10: 0029279534

Isbn 13: 978-0029279533

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Kitap açıklaması

Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation copyright Book News, Inc. Portland, Or.

yazar :Steven P. Schnaars
Isbn 10 :0029279534
Isbn 13 :978-0029279533
yayınevi :Free Press
dil :İngilizce
Tarafından gönderildi Marketing Strategy: A Customer-driven Approach:4 Şubat 1991