Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation copyright Book News, Inc. Portland, Or.
Popüler yazarlar
Philip M. Parker (1466) Kolektif (1079) Icon Group International (891) Various (364) Arkose Press (305) Routledge; 1 basım (292) Routledge (237) Intl Business Pubn (184) Cambridge University Press (181) Lem N Lov Publishing (173) Positive Notebook (156) etc. (131) DK (121) Anonymous (110) Casey Cockerum (97) Springer (97) Oxford University Press (87) Academic Press (85) Pearson Education Limited (85) JP Lepeley (83)