Contrarian Branding: Stand out by camouflaging the competition indir

Isbn 10: 9789063694630

Isbn 13: 978-9063694630

Roland van der Vorst Contrarian Branding: Stand out by camouflaging the competition djvu

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Kitap açıklaması

The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.

yazar :Roland van der Vorst
Isbn 10 :9789063694630
Isbn 13 :978-9063694630
Sayfa sayısı :192 sayfa
yayınevi :BIS Publishers B.V.
dil :İngilizce
ASİN :9063694636
Tarafından gönderildi Contrarian Branding: Stand out by camouflaging the competition:12 Ekim 2017