Actionable Gamification: Beyond Points, Badges and Leaderboards indir

Isbn 10: 1511744049

Isbn 13: 978-1511744041

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Kitap açıklaması

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his six years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

yazar :Yu-kai Chou
Isbn 10 :1511744049
Isbn 13 :978-1511744041
dil :İngilizce
Boyutlar ve boyutlar :15.24 x 3.25 x 22.86 cm
Tarafından gönderildi Actionable Gamification: Beyond Points, Badges and Leaderboards:14 Nisan 2015