According to business guru Ram Charan the process of selling is broken Demand for competitive pricing is ever on the increase and customers want more than great products at great prices they want you to know how their business works so that you can make it work better It is time for companies to rethink their selling processes and thats where Charans concept of Value Creation Selling fits in It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards VCS will enable you toGain a deeper knowledge of your customers businessUse this knowledge to improve your customers marginsShow how your product and expertise is a winning combination Someday every company will listen more closely to the customer
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