The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) indir

Isbn 10: 019505444X

Isbn 13: 978-0195054446

The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) epub bedava indir

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This is Marshall McLuhan's last book, written in collaboration with his longtime friend, Bruce Powers. It updates McLuhan's landmark study, Understanding Media, which was published 25 years ago.ll The premise is the distinction between what McLuhan and Powers call Visual Space - or the left-brain, linear, quantitative reasoning tradition of the West beginning with Plato and Aristotle - as against what they call Acoustic Space - right-brain, qualitative, pattern-producing reasoning, the holistic approach of the East. They argue that with the advent of the "global village" - as a result of electronic communications - these two mind sets are "slamming into each other at the speed of light". In their words, "In the last half of the 20th century the East will rush westward and the West will embrace orientalism, all in a desperate attempt to cope with each other, to avoid violence. But the key to peace is to understand both these systems simultaneously".

yazar :Marshall McLuhan
Isbn 10 :019505444X
Isbn 13 :978-0195054446
yayınevi :Oxford University Press; 1. baskı
dil :İngilizce
Boyutlar ve boyutlar :21,6 x 14 x 1,8 cm
Tarafından gönderildi The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society):1 Haziran 1989