Qualitative Research Methods in Public Relations and Marketing Communications indir

Isbn 10: 0415471176

Isbn 13: 978-0415471176

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Kitap açıklaması

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.   This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research   Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

yazar :Christine Daymon Immy Holloway
Isbn 10 :0415471176
Isbn 13 :978-0415471176
yayınevi :Routledge; 2. basım
dil :İngilizce
Tarafından gönderildi Qualitative Research Methods in Public Relations and Marketing Communications:31 Temmuz 2010