Information Rules: A Strategic Guide to the Network Economy indir

Isbn 10: 087584863X

Isbn 13: 978-0875848631

Carl Shapiro Information Rules: A Strategic Guide to the Network Economy djvu

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Kitap açıklaması

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

yazar :Carl Shapiro Hal R. Varian
Isbn 10 :087584863X
Isbn 13 :978-0875848631
yayınevi :Harvard Business Review Press
dil :İngilizce
Tarafından gönderildi Information Rules: A Strategic Guide to the Network Economy:1 Aralık 1998