The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Popüler yazarlar
Philip M. Parker (1466) Kolektif (1079) Icon Group International (891) Various (364) Arkose Press (305) Routledge; 1 basım (292) Routledge (237) Intl Business Pubn (184) Cambridge University Press (181) Lem N Lov Publishing (173) Positive Notebook (156) etc. (131) DK (121) Anonymous (110) Casey Cockerum (97) Springer (97) Oxford University Press (87) Academic Press (85) Pearson Education Limited (85) JP Lepeley (83)En İyi Yayıncılar
Independently Published CreateSpace Independent Publishing Platform Kessinger Publishing Routledge; 1 basım CAMBRIDGE UNIVERSITY PRESS Literary Licensing, LLC Routledge Gale and The British Library Oxford University Press Arkose Press OUP Oxford Franklin Classics Trade Press MACMILLAN EDUCATION PRENTICE HALL lulu.com John Wiley & Sons Inc Unknown iUniverse Pearson Education Limited AuthorHouse