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Managing for Marketing Excellence

Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other branches of the company, and uses case examples to demonstrate how the theories can be implemented.

yazar:Ian Chaston
Isbn 10:0077072375
Isbn 13:978-0077072377
yayınevi:McGraw-Hill Publishing Co.
dil:İngilizce
Tarafından gönderildi
Managing for Marketing Excellence:
1 Ağustos 1990