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Customer-Focused Marketing: Actions for Delivering Greater Internal and External Customer Satisfaction (Marketing for Professionals Series)

This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.

yazar:Ian Chaston
Isbn 10:0077076982
Isbn 13:978-0077076986
yayınevi:McGraw-Hill Publishing Co.
dil:İngilizce
Tarafından gönderildi
Customer-Focused Marketing: Actions for Delivering Greater Internal and External Customer Satisfaction (Marketing for Professionals Series):
1 Kasım 1992