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Contemporary Marketing

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.

yazar:Louis E. Boone David L. Kurtz
Isbn 10:0324185103
Isbn 13:978-0324185102
yayınevi:Cengage Learning
Boyutlar ve boyutlar:2.54 x 22.86 x 27.31 cm
Tarafından gönderildi
Contemporary Marketing:
1 Ocak 1980