The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you indir

Isbn 10: 1492180742

Isbn 13: 978-1492180746

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you indir odf

itibaren

Bir format seçin:

zip 5.1 Mb indir
rar 5.5 Mb indir
epub 10.2 Mb indir
odf 7.9 Mb indir
djvu 5.2 Mb indir
pdf 5.6 Mb indir

Kitap açıklaması

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

yazar :Rob Fitzpatrick
Isbn 10 :1492180742
Isbn 13 :978-1492180746
dil :İngilizce
Boyutlar ve boyutlar :13.97 x 0.79 x 21.59 cm
Tarafından gönderildi The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you:10 Eylül 2013