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Isbn 10: 0099505215

Isbn 13: 978-0099505211

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Kitap açıklaması

Beginning by describing the various aspects of marketing, and distinguishing it from sales, this book continues by discussing in detail the different parts of a marketing campaign, from market research and the setting of objectives, to co-ordinating information and departmental work into a successful formula. Advertising, direct and database marketing, and the roles of design and public relations, are also covered, and the book ends with a "survival check-list".

yazar :Louella Miles
Isbn 10 :0099505215
Isbn 13 :978-0099505211
yayınevi :Arrow Books Ltd
dil :İngilizce
Tarafından gönderildi Perfect Marketing (The perfect series):16 Mart 1995