Modern Marketing Research: Concepts, Methods, and Cases indir

Isbn 10: 1133188966

Isbn 13: 978-1133188964

Modern Marketing Research: Concepts, Methods, and Cases indir odf

itibaren

Bir format seçin:

zip 6.7 Mb indir
rar 5.2 Mb indir
epub 7.8 Mb indir
odf 5.1 Mb indir
djvu 9.7 Mb indir
pdf 10.1 Mb indir

Kitap açıklaması

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

yazar :Fred M. Feinberg Thomas Kinnear James R. Taylor
Isbn 10 :1133188966
Isbn 13 :978-1133188964
yayınevi :South Western
dil :İngilizce
Boyutlar ve boyutlar :20.96 x 1.91 x 26.67 cm
Tarafından gönderildi Modern Marketing Research: Concepts, Methods, and Cases:28 Şubat 2012