Standing Room Only: Strategies for Marketing the Performing Arts indir kitap bedava
itibaren Philip Kotler
Standing Room Only: Strategies for Marketing the Performing Arts
The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples. They argue that by embracing fundamental marketing principles and launching innovative marketing strategies, music, theater, and dance organizations can fulfill their artistic missions while building strong customer bases.
yazar:Philip Kotler
Joanne Scheff
Isbn 10:0875847374
Isbn 13:978-0875847375
yayınevi:Harvard Business School Press
dil:İngilizce
Tarafından gönderildi
Standing Room Only: Strategies for Marketing the Performing Arts:1 Ocak 1997
Standing Room Only: Strategies for Marketing the Performing Arts:1 Ocak 1997
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