Promotional Strategy: Managing the Marketing Communications Process (The Irwin series in marketing) indir

Isbn 10: 007114174X

Isbn 13: 978-0071141741

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The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.

yazar :James F. Engel etc. Martin Warshaw Thomas Kinnear
Isbn 10 :007114174X
Isbn 13 :978-0071141741
yayınevi :McGraw-Hill Education (ISE Editions); International 8 Revised ed basım
dil :İngilizce
Tarafından gönderildi Promotional Strategy: Managing the Marketing Communications Process (The Irwin series in marketing):31 Aralık 1994