In the modern economy, nearly all products and services must be associated with a brand that allows them to be marketed to perspective customers. Therefore, proper branding is central to achieving and maintaining success in the marketplace and trademark law is the tool by which these brands can be protected. The Fundamentals of Trademarks explains what trademarks are, how trademarks can become registered and how trademark rights can be enforced and maintained.
Popüler yazarlar
Various (357) Kolektif (324) Arkose Press (305) Routledge; 1 basım (292) Routledge (239) Intl Business Pubn (184) Cambridge University Press (176) Lem N Lov Publishing (173) ohne Autor (173) DK (119) edition cumulus (112) Anonymous (110) etc. (104) Inigo Creations (98) Casey Cockerum (97) Pearson Education Limited (85) Academic Press (84) Oxford University Press (84) Springer (83) Rogue Plus Publishing (82)En İyi Yayıncılar
Independently Published CreateSpace Independent Publishing Platform Kessinger Publishing Routledge; 1 basım CAMBRIDGE UNIVERSITY PRESS Literary Licensing, LLC Routledge Forgotten Books Gale and The British Library Oxford University Press Outlook Verlag Arkose Press OUP Oxford Franklin Classics Trade Press lulu.com MACMILLAN EDUCATION Unknown iUniverse AuthorHouse Pearson Education Limited