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The Fundamentals of Trademarks

In the modern economy, nearly all products and services must be associated with a brand that allows them to be marketed to perspective customers. Therefore, proper branding is central to achieving and maintaining success in the marketplace and trademark law is the tool by which these brands can be protected. The Fundamentals of Trademarks explains what trademarks are, how trademarks can become registered and how trademark rights can be enforced and maintained.

yazar:Shawn R. Farmer Esq.
Isbn 10:1478199210
Isbn 13:978-1478199212
yayınevi:CreateSpace Independent Publishing Platform
dil:İngilizce
Tarafından gönderildi
The Fundamentals of Trademarks:
11 Aralık 2012
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