On the demand side, exporters and strategic planners focusing on printed maps, hydrographic charts, wall maps, topographical plans, and globes excluding book form in Canada face a number of questions. Which countries are supplying printed maps, hydrographic charts, wall maps, topographical plans, and globes excluding book form to Canada? How important is Canada compared to others in terms of the entire global and regional market? How much do the imports of printed maps, hydrographic charts, wall maps, topographical plans, and globes excluding book form vary from one country of origin to another in Canada? On the supply side, Canada also exports printed maps, hydrographic charts, wall maps, topographical plans, and globes excluding book form. Which countries receive the most exports from Canada? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for printed maps, hydrographic charts, wall maps, topographical plans, and globes excluding book form in Canada. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for printed maps, hydrographic charts, wall maps, topographical plans, and globes excluding book form for those countries serving Canada via exports, or supplying from Canada via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Canada fits into the world market for imported and exported printed maps, hydrographic charts, wall maps, topographical plans,
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