Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Popüler yazarlar
Kolektif (3966) Springer (1155) KOMİSYON (445) Varios Autores (286) Kollektif (203) Cambridge University Press (173) Springer; 1 basım (152) ohne Autor (141) Sigmund Freud (120) American Society of Mechanical Engineers (113) Oxford University Press (110) etc. (104) NA. VIKRAMAN (104) John Wiley & Sons Inc (93) Jules Verne (91) de Gruyter (90) Asian Development Bank (72) Springer; 1. baskı (71) ASME (70) Garcia Santiago (67)En İyi Yayıncılar
Springer Forgotten Books CAMBRIDGE UNIVERSITY PRESS Adalet Yayınevi Oxford University Press John Wiley & Sons Inc Peter Lang GmbH, Internationaler Verlag der Wissenschaften MACMILLAN EDUCATION Independently Published de Gruyter Springer; 1 basım On İki Levha Yayınları Doğan Egmont Yayıncılık; 1. baskı İş Bankası Kültür Yayınları; 1. baskı PRENTICE HALL Longman Oxford University Press España, S.A. İş Bankası Kültür Yayınları; Facsimile. baskı 1001 Çiçek Kitaplar; 1. baskı Kessinger Publishing