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Pazarlama ve Pazar Araştırmaları: Tasarım ve Analiz

Uzunca bir süre, aralikli olarak Ankara’da çesitli üniversitelerde Pazarlama Arastirmasi dersini Ingilizce ve Türkçe olarak, Lisans ve Yüksek Lisans düzeyinde veren Prof. Dr. Bahtisen Kavak, bu derslerde Hair, Bush ve Ortinau ile Naresh Malhotra tarafindan yazilan Pazarlama Arastirmasi (Marketing Research) kitaplarini temel almak suretiyle haftalik ders notlari hazirlayarak ögrencilerine iletti. Iste o ders notlari bu kitabin temelini olusturdu.

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Pazarlama ve Pazar Araştırmaları: Tasarım ve Analiz:Bahtışen Kavak

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