Marketing Research indir kitap bedava
itibaren Donald R. Lehmann
Marketing Research
For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
yazar:Donald R. Lehmann
Don Lehmann
Sunil Gupta
Isbn 10:0321014162
Isbn 13:978-0321014160
yayınevi:Addison Wesley Pub Co Inc
dil:İngilizce
Tarafından gönderildi
Marketing Research:1 Ocak 1998
Marketing Research:1 Ocak 1998
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