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MAHAJAN: MODELS FOR INNOVATION DIFFUSION (P) (PAPER): Quantitative Applications in the Social Sciences

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

yazar:Vijay Mahajan Robert Peterson
Isbn 10:0803921365
Isbn 13:978-0803921368
yayınevi:SAGE Publications, Inc; 1. basım
Tarafından gönderildi
MAHAJAN: MODELS FOR INNOVATION DIFFUSION (P) (PAPER): Quantitative Applications in the Social Sciences:
30 Ağustos 1985