Introduction to Marketing (Outline S.) indir kitap bedava
itibaren M.J. Cooper
Introduction to Marketing (Outline S.)
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.
yazar:M.J. Cooper
Charles Madden
Isbn 10:9780004990194
Isbn 13:978-0004990194
yayınevi:Collins Educational; 2nd Revised edition
dil:İngilizce
ASİN:0004990196
Tarafından gönderildi
Introduction to Marketing (Outline S.):1 Eylül 1995
Introduction to Marketing (Outline S.):1 Eylül 1995
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