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Global Business Strategy

This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.

yazar:Nigel Grimwade Robin John Grazia Ietto Gillies Howard Cox
Isbn 10:1861523521
Isbn 13:978-1861523525
yayınevi:Cengage Learning EMEA
Boyutlar ve boyutlar:18.9 x 1.93 x 24.61 cm
Tarafından gönderildi
Global Business Strategy:
26 Aralık 1996