This report provides a strategic profile of South Korea. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to South Korea can quickly understand where South Korea fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of South Korea, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by South Korea when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in South Korea.
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