This report provides a strategic profile of New Zealand. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to New Zealand can quickly understand where New Zealand fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of New Zealand, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by New Zealand when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in New Zealand.
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