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Direct Marketing: An Integrated Approach

Combining the author's own direct marketing experience with cases, information published in business periodicals, market strategy and marketing management, this text provides comprehensive coverage of direct marketing for under- and postgraduate level students.

yazar:William McDonald
Isbn 10:0071159517
Isbn 13:978-0071159517
yayınevi:McGraw-Hill Education (ISE Editions); International Ed basım
dil:İngilizce
Tarafından gönderildi
Direct Marketing: An Integrated Approach:
1 Nisan 1998