This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Popüler yazarlar
Philip M. Parker (1466) Kolektif (1079) Icon Group International (891) Various (364) Routledge; 1 basım (320) Arkose Press (305) Routledge (237) Intl Business Pubn (184) Cambridge University Press (181) Lem N Lov Publishing (173) Positive Notebook (156) etc. (131) DK (121) Anonymous (110) Casey Cockerum (97) Springer (97) Oxford University Press (87) Academic Press (85) Pearson Education Limited (85) JP Lepeley (83)En İyi Yayıncılar
Independently Published CreateSpace Independent Publishing Platform Routledge; 1 basım Kessinger Publishing CAMBRIDGE UNIVERSITY PRESS Literary Licensing, LLC Routledge Gale and The British Library Oxford University Press Arkose Press OUP Oxford Franklin Classics Trade Press MACMILLAN EDUCATION PRENTICE HALL lulu.com John Wiley & Sons Inc Unknown iUniverse Pearson Education Limited AuthorHouse