Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
Popüler yazarlar
Philip M. Parker (1466) Kolektif (1079) Icon Group International (891) Various (364) Arkose Press (305) Routledge; 1 basım (292) Routledge (237) Intl Business Pubn (184) Cambridge University Press (181) Lem N Lov Publishing (173) Positive Notebook (156) etc. (131) DK (121) Anonymous (110) Casey Cockerum (97) Springer (97) Oxford University Press (87) Academic Press (85) Pearson Education Limited (85) JP Lepeley (83)En İyi Yayıncılar
Independently Published CreateSpace Independent Publishing Platform Kessinger Publishing Routledge; 1 basım CAMBRIDGE UNIVERSITY PRESS Literary Licensing, LLC Routledge Gale and The British Library Oxford University Press Arkose Press OUP Oxford Franklin Classics Trade Press MACMILLAN EDUCATION PRENTICE HALL lulu.com John Wiley & Sons Inc Unknown iUniverse Pearson Education Limited AuthorHouse