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Advertising: What It Is and How to Do It

Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.

yazar:Roderick White
Isbn 10:0077077644
Isbn 13:978-0077077648
yayınevi:McGraw-Hill Publishing Co.; Subsequent basım
dil:İngilizce
Tarafından gönderildi
Advertising: What It Is and How to Do It:
20 Temmuz 1993