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"Low-Budget, High-Quality Design": Art of Inexpensive Visual Communication

Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.

yazar:Steven Heller
Isbn 10:0823028801
Isbn 13:978-0823028801
yayınevi:Watson-Guptill
Boyutlar ve boyutlar:21.59 x 1.91 x 28.58 cm
Tarafından gönderildi
"Low-Budget, High-Quality Design": Art of Inexpensive Visual Communication:
1 Ekim 1990