Creating a Brand Identity: A Guide for Designers indir

Isbn 10: 1780675623

Isbn 13: 978-1780675626

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Kitap açıklaması

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.

yazar :Catharine Slade-Brooking
Isbn 10 :1780675623
Isbn 13 :978-1780675626
Sayfa sayısı :160 sayfa
yayınevi :Laurence King Publishing
dil :İngilizce
Boyutlar ve boyutlar :19,7 x 1,3 x 23,5 cm
Tarafından gönderildi Creating a Brand Identity: A Guide for Designers:1 Aralık 2015