Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package -- Analyze techniques and elements of a successful direct mail package
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