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Write on Target: The Direct Marketer's Copywriting Handbook (NTC: LANGUAGE ARTS)

Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package -- Analyze techniques and elements of a successful direct mail package

yazar:Donna Baier Stein Floyd Kemske
Isbn 10:0844259144
Isbn 13:978-0844259147
yayınevi:McGraw-Hill Contemporary
Tarafından gönderildi
Write on Target: The Direct Marketer's Copywriting Handbook (NTC: LANGUAGE ARTS):
1 Şubat 1997