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Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

yazar:Gina Daddario
Isbn 10:0275958566
Isbn 13:978-0275958565
yayınevi:Praeger
dil:İngilizce
Tarafından gönderildi
Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games:
30 Mayıs 1998