Star Trek "has nearly universal awareness: 98 percent of consumers are aware of or have seen an episode of Star Trek, "resulting in cumulative retail sales for Star Trek "merchandise of more than $4 billion worldwide. Every minute, five Star Trek "books are sold, making it the most successful ongoing licensed publishing program ever created. The 2004 calendar line will add even more success to this phenomenal franchise. With more than $700 million in domestic box office receipts, the "Star Trek series of movies is the most successful of all time. The newest installment, "Nemesis--the first movie in four years--was released in December 2002 much to the delight of the millions of eager "Star Trek fans. With a different action shot each month from the movie, this calendar will appeal to fans of the movie as well as "Star Trek fans looking for something new.
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