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Business Research Methods

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

yazar:William Zikmund Christina Quinlan Jon Carr Mitch Griffin Barry Babin
Isbn 10:1473760356
Isbn 13:978-1473760356
yayınevi:Cengage Learning EMEA; 2nd edition
dil:İngilizce
Tarafından gönderildi
Business Research Methods:
29 Ocak 2019